Krishna M.
I 💗 writing about AI, Leadership, Deep Focus💎 15+ yrs navigating McKinsey, Google, SA & Yash (powered by coffee, curiosity & an allergy to boredom :) | Follow & DM for insights, job opps, any help.
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July 11, 2024
Clarity is the new edge.
- Simplify your message.
- Amplify your unique angle.
- Codify your core values.
The most transparent brand wins in the Gen AI era.
Why is clarity important?
With so much noise and information overload, people are attracted to simplicity and clarity.
Attention span is shorter, and we want to know what's in it for us in the shortest amount of time.
→How do we simplify our message?
Start with your audience.
What's their pain point?
How can you help alleviate it?
What solution can you provide?
Put this in the first 10 seconds of your communications.
→How do we amplify our unique angle?
Be yourself.
No one else can replicate you.
Show your personality, experiences, and expertise through your content.
This attracts like-minded individuals and builds stronger connections.
How do we codify our core values?
Start with authenticity.
Your brand values should align with your personal values.
Having core values establishes trust with your audience and provides a guide for decision-making.
→Why does transparency matter?
With the rise of artificial intelligence, people are more skeptical of automated content.
Transparency and authenticity will win in the long run.
Share your story, share your process, and show the behind-the-scenes work.
In conclusion:
→ Simplify your message
→ Amplify your unique angle
→ Codify your core values
→ Be transparent
These are the keys to building a transparent brand that resonates with the Gen AI & Gen Z era.
#notes #reflections #clarity
#genAI #Leadership
July 11, 2024
